Johnnie Blonde

Johnnie Walker Launch Campaign

Golden wolf teamed up with Anomaly to create these jam-packed launch campaign spots for Johnnie Blonde. The team were responsible for two launch films - one for markets able to show the bottle (Light Markets), and one for markets unable to show alcohol in advertising (Dark Markets). The video above is a director’s cut of the best bits of both films.

Alongside, we created several bitesized shorts for social media. One of the challenges on this project was making sure that the design and animation were compatible with different social ratios - 16x9, 4x5, 9x16 and 1x1 all had to be considered in the builds.

Created and produced at Golden Wolf

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Credits:

Executive Creative Director: Ingi Erlingsson
Executive Producer: Tan Jones
Creative Director: Stefan Falconer
Producer: Ana Hoxha
Production Assistant: Eden Brill
Designers: Jonas Devacht, Karl Fekete, Nick Stoney, Alan Berry Rhys
Lead Animator: Laurence Parsons
Motion Graphics: Andres Clerc, Craig Maxwell, Ian Pinder
2D Animation: Tim Whiting, Kensei Thomas, Thomas Eide
3D: Thomas Purrington
DOP: Jonathan Knowles
Live-action Producer: Jeremy Smith
Grade: ETC
Music: Antfood
Rotoscope: CGI Nexus
Bottle Clean Up: Envy