Adidas x Man United


2021-22 Away Kit Hype Film

Golden Wolf teamed up with Adidas and Manchester United to create a ode to Manchester youth culture, to celebrate the launch of the team’s 2021-22 away kit. Narrated by Manchester poetry legend John Cooper Clarke, the team brought to life the player’s histories and determination. From then to now.

Created and produced at Golden Wolf

Credits:

Creative Director: Stefan Falconer
Executive Producer: Tan Jones
Project Manager: Lucy Caetano
Production Assistant: Eden Brill
Design: Jonas Devacht, Diego L. Rodriguez
Motion Graphics Lead: Laurence Parsons
Motion Graphics: Laurence Parsons, Michael Mueller, Stefan Ahmad, Mike Tyler
2D Animation: Tim Whiting
Narration: John Cooper Clarke

Stills

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