I had a ton of fun leading the team on this punchy kinetic-type piece for an HPE conference. I animated several of the shots and tied in the text designs to the edit. One of the most fun parts to animate was the ending section - balancing the fine line between snappy motion and legibility to create a nice crescendoing moment for the logo reveal.

Created and produced at Golden Wolf

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Credits:

Executive Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Art Director: Stefan Falconer
Designer: Juila Siemon, Sean Wehril
Lead Animator: Laurence Parsons
Animators: Julia Siemon, Sean Wehril
Stock Footage Edit: Psyop

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Stills