Adidas
SL-20 Launch Film
One of my favourite projects from my time at Golden Wolf was this beauty for the launch of the Adidas SL20. The 3D was handled by Analog but I designed and animated all the UI elements and comped the piece. Was super fun inventing buttons and software ideas for the UI of this imagined workspace to tie in with the product. There are a ton of SL20 easter eggs if you can spot them.
Created and produced at Golden Wolf
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Credits:
Executive Creative Director: Ingi Erlingsson
Creative Director: Ewen Stenhouse
Executive Producer: Tan Jones
Producer: Rebecca Little
Production Assistant: Ana Hoxha
Art Director: Stefan Falconer
Designers: Edvin Cindrak, Dan Mountford, Thomas Pomarelle
Animator: Laurence Parsons, Stefan Falconer
3D Lead: Thomas Purrington
3D: Analog
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Stills
